The next Welsh folktale that I'll be looking at are the four branches of the Mabinogion. Each branch focuses on a mixture of welsh culture, myths, rulers, their families, lovers, enemies and forms of witchcraft. These stories were also passed by word of mouth and adapted by many unknown people in the 12th and 13th century. As these stories have many more abstract elements to the narrative, it became more nesissary to understand how the eye reads an image.
Neault (2013) states that the eye is rarely still, and the focus constantly jumps to new details to find information, and this process is known as "saccades". An experiment created by Yarbus discovered that the eye is naturally drawn to areas of high contrast, detail and facial expressions, but unexpectedly discovered that the eye also searches for areas that may explain narrative, as shown in the results below. How you read an image can also be dependent on your cultural upbringing, as in western countries our brains have been trained to read from left to right, and these skills are transferred into our understanding of narrative in photographs and art.
By understanding these elements, we are able to learn how to guide the audience's attention through and image, a website, a shop window and ect in other ways than purely composition. One example is following the gaze of a human figure, as it is human nature to focus on where another person is looking, such as in the example from Yarbus experiment above. Visual ques often used in narrative illustration such as children's picture books are arrows, pointing in the direction the viewer should follow. This type of visual que may be helpful in narrative as children and some adults may be less experienced in following complex narrative without any guidance, but this type of visual que may also be used to manipulate and confuse an image. By including too many arrows pointing all around or no arrows at all, can intentionally leave the viewer unsure where to begin.
Bradley, S (2014) How To Direct A Viewers Eye Through Your Design. [Online] Available from: http://vanseodesign.com/web-design/direct-the-eye/ [Accessed 9 April 2018]
Neault, M (2013) Tracking the Gaze. [Online] Available from: http://magazine.art21.org/2013/01/07/tracking-the-gaze/#.WoxxjKOcaqQ [Accessed 9 April 2018]